The marketing behaviour changes every year from person to person and business to business. The year 2020 has seen a growth in e-business. So, we had to regularly check the marketing strategies and follow and update them accordingly. The business strategies rapidly change due to many factors such as customer preference, the approach of the user, website visibility, user-friendly interface, website visibility, and so on. As the online marketing or e-commerce market is very big it demands the updating of the approach so that it can engage and entertain the customer.
- Digitization
Due to the pandemic, digitization has reached a great extent. Earlier the conferences, events, and summits are done offline but due to the lockdown, there are online events. To ensure the continuity of the business and other operations strategies like “work-from-home” or remote work are adopted. While doing so the customer purchase behavior is also changing. According to the researches, most people want to buy the new product as compared to a product they are using currently. Most of the people want to discuss the new product over a call.
Marketing automation is also necessary as it is used to engage the customer and manage marketing. The preference of the customers is changing rapidly. Most people do not opt for online products but the pandemic has to lead them to e-commerce sites. The e-commerce site has gain popularity during this period.
- Personal Approach
Personalization is very important as it shows a friendly connection. In the digitalization era, do not be a robot. If a person gives your important time sent them a personalized email telling them how grateful you are for listening to them. Recently personalized videos are also made. So make a video of 2 to 3 minutes send it to your close one so that they will be touched by your effort.
- Use of Artificial Intelligence
Nowadays artificial intelligence has been trending. Chatbots have been used by many of the business. It is available 24/7 and gives a human-friendly experience. Almost 80% of the businesses are looking forward to chatbots. They help in finding the exact thing that the customer wants. Sometimes a customer may be confused so it helps in deciding by giving many options. The user can then act on the options. Artificial intelligence is also used for optimization and helps in customer engagement. Customer feedback is very important to provide efficient services and more traffic to the business.
- Experience
Customer experience with your business plays an important factor. The total number of times a customer visits your sites, how much time they spent on your site is important while deciding the interface. If the user experience is not good then the sites will be switched. They need instant information within minutes. The faster the information experience will be good.
- No to Copywriting
Today, content is the master of marketing. As it can divert more traffic towards your work and result in earning. Whatever we do require content. But the content should be informative, updated, and genuine. Maybe it can be based according to the survey but not the copy-paste from some other article, post. The content should be user approachable. Keywords and tags are used nowadays to give the ranking and its availability on social platforms like Google. So while writing the content it should compose of keywords, tags, informative, and the latest researches.
- Visual marketing
This can somewhat be called neuromarketing as it focuses on the process that leads to making a decision. It relates to analyzing neural and physiological signals. There are many points:
- Gazing
Most of the advertisements we encounter are based on the fact that the advertiser is viewing you as well as the product. This can be used to create an enhancing impact on the neural system. While dealing with baby products the advertiser often uses infants. The camera focuses on the infant’s eye and the smile. The viewers are mostly attracted to the infants. Eye Gazing comes as an important factor while using a camera.
- Packaging
The customer often chooses eye-catching products. The study has been conducted to decide the reaction of the customer. They were given packaging that was of different patterns. Most of the respondents choose matt over shiny packaging. Redesigning the packaging should be considered time and time. Some creative designs such as text and images should be considered that go with the packaging color.
- Color
Color has a lasting impact as it can be related to emotions. Sometimes the color can lighten the mood and sometimes link the customer and the color. During the advertisement, the color combination may be a light color such as cool blue to soothe the eyes.
- Confusing
Sometimes we offer customers a variety of products. This might lead to the indecision of the customers. As too much information affects the decision. This can lead to opt for various settings as given on the site to search for accurate results.
The business marketing strategy is not what can be done theoretically, it is often implemented practically after looking at other aspects. If you look out for another way it will be a new business marketing strategy. So, Keep experimenting and be practical!